Analyzing Graphs

Consumer Fraud

Our New Jersey Consumer Fraud attorneys can help when you face unlawful business practices. 


At Posternock Apell, PC, we can assist individual and business clients across New Jersey in Consumer Fraud lawsuits. Our attorneys have extensive experience handling New Jersey Consumer Fraud  disputes, and we understand how best to present your claim so as to maximize the possibility of success.  We have a track record of obtaining awards for our clients in Consumer Fraud actions brought against a broad spectrum of New Jersey defendants, such as home improvement contractors and sellers of real estate.

Consumer fraud is quite common — in New Jersey and throughout the country. Individuals and businesses often find themselves dealing with minor instances of consumer fraud on a regular basis. For example, if you have ever dealt with dishonest contractors who excessively delay repairs or misrepresent the cost of repairs (and who later request additional funds to complete the agreed-upon job), then you may have been subjected to an instance of consumer fraud. Contact us today if you think you need assistance. 

What qualifies as Consumer Fraud in New Jersey?

In New Jersey, the Consumer Fraud Act establishes strong protections against all manner of deceptive and wrongful behavior in the consumer fraud context. Stated more generally, the regulations prohibit any unconscionable commercial practice, deception, fraud, false pretense, false promise, or misrepresentation in connection with the sale or advertisement of goods, services, or real estate in New Jersey. Common acts of consumer fraud include:

  • Identity theft

  • Contractor fraud

  • Insurance fraud

  • False and misleading advertising

  • Auto fraud

  • Unfair debt collection

  • Deceptive internet practices

  • Sale of defective products

  • And more

In the state of New Jersey, a plaintiff will have a legitimate cause of action pursuant to the Consumer Fraud Act if they can prove that:

  1. the defendant acted unlawfully;

  2. the plaintiff suffered an ascertainable loss; and

  3. the unlawful act and ascertainable loss are causally connected.

Suppose, for example, that the defendant has put up an advertisement outside of their retail store that is deceptive or otherwise misleading. If you — the plaintiff — do not actually purchase the advertised product/service, then you may not have suffered an ascertainable loss that would give you a right of action under the Consumer Fraud Act.

Significant damages may be available to victims of Consumer Fraud in New Jersey.

Under the New Jersey Consumer Fraud Act, victims of consumer fraud may be entitled to bring an action for damages that include:

  • Compensation for actual losses.

  • Attorneys’ fees and costs.

  • Treble damages that are intended to punish the wrongdoer.

How do these damages work? Imagine that you have purchased a high-end television from a local electronic retailer, and they attempt to deliver an incorrect, cheaper product in the hopes that you will not recognize the difference. Given these facts, you may not only be entitled to the replacement cost to purchase the television you originally ordered (and any attorneys’ fees and costs committed to litigating the claim), but the court might also award treble damages that can total up to three times the compensatory damages amount (i.e., the actual losses). This treble damage amount can make it worthwhile to litigate claims that may initially seem to be “minor.”

Call for a confidential consultation with one of our experienced Consumer Fraud attorneys. 

If you are a victim of consumer fraud and are interested in learning more about the possibility of recovering damages as compensation for your losses, we encourage you to get in touch with a qualified Mount Laurel consumer fraud lawyer as soon as possible so that you can litigate your claims in a timely manner.

Curious? Speak to one of the skilled New Jersey consumer fraud attorneys here at Posternock Apell, PC. Our attorneys have decades of combined experience representing claimants in a range of consumer-related disputes, including those that involve deceptive practices and fraud. We are committed to a truly client-oriented approach to litigation. As such, we engage in close collaboration with clients from the start of the process to ensure that our strategic goals are aligned and that we have the facts necessary to effectuate a successful civil action against the defendant. We will evaluate your consumer fraud case and determine the ideal next steps to secure maximum compensation. Our main office is located at 400 North Church St. Suite 250, Moorestown, NJ 08057. We also have offices in Browns Mills, NJ and Philadelphia, PA.

Conversation between Colleagues
Team Meeting


If you have been seriously injured or are involved in a business dealing gone awry, construction project dispute, or consumer protection litigation, you can rely on our skilled litigators to fight for your rights and interests.